How Did They Get Him To Cry Like That?

This commercial gets me every time. The expression on his face, the look in his eyes. It tears me up every time I see it. It makes me think of my little cousins Will and Chris and how I would hate for them to go through something like that.

It also makes me wonder how did they get him to act the way he did? The baby is way to young to understand how to cry that way on the spot. What did they do to that poor little guy? It just makes me think.....

The commercial makes a very valid point? But did they go to far to make that point?